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PVRP Marketing Agency, based in Philadelphia and founded by Randall. (Digital marketing portfolio here). PVRP Music emerged from a single realization: in an era of infinite noise, the human filter is the most valuable currency. What started as a mission to champion underground sound has evolved into a strategic lab at the intersection of music, canna-culture, and emerging technology.

PVRP Music Discovery Lab isn’t just an agency; it’s a high-frequency filter for the independent art-tech era. Born from the roots of Philadelphia’s music and canna culture, we’ve digitized the ‘Purp’—transforming a legacy of high-grade quality into a data-backed strategy for the modern creator.

As a lean, founder-led operation, PVRP Music operates with a “special forces” mentality. We don’t believe in “one-size-fits-all” marketing, and we don’t have the overhead of a traditional agency, which allows us to be agile, experimental, and deeply invested in every project we touch. Whether we are building a sonic identity for a regulated brand or blueprinting the career of an independent artist, our goal is the same: Long-term cultural relevance.

We operate at the intersection of Pulse, Vision, Roots, and Platform, using AI-driven insights to help artists and brands find their frequency and scale their impact.

We are the curators of the “underground future.” We are the bridge to what’s next.

Welcome to the ArtTech Era.
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PVRP Music Discovery Lab
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We offer specialized digital marketing campaigns for our clients based on your needs found in the initial consultation. We can assist with brand identity and create a full-service marketing campaign to grow your brand and drive conversions. Digital Marketing services include brand & website development, social & paid media* management, email marketing, lead generation, audio & creative services. We specialize in the music marketing industry and offer full-service artist & brand services.


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Request a free consultation here!

Digital Music Marketing Packages Available

Panel 1

Agency Services

Our Ecosystem of Strategic Solutions for the Next Era of Sound

  • 1. Sonic Brand Architecture:
    • We specialize in the intersection of music, tech, and culture. We help dispensaries, lifestyle brands, and product lines develop a “Signature Sound.”
    • What we do: Curated in-store soundtracks, event activations, and sonic identity consulting.
    • The Goal: To make your brand audible.

    • 2. Artist Ecosystem Strategy:
      • Moving beyond traditional PR. We build a custom blueprint for independent artists to navigate the late 2020s landscape, focusing on long-term sustainability over viral moments.
      • What we do: Release roadmap planning, AI tool integration for creators, and fan-base ownership strategy.
      • The Goal: To turn your art into a self-sustaining business.

      • 3. The PVRP “Stamp of Approval” (Curation):
        • Our filter is our power. We provide high-level discovery services for labels, music supervisors, and creators looking for the “underground future” before it hits the mainstream.
        • What we do: Editorial features, “Future-Pulse” playlisting, and trend forecasting reports.
        • The Goal: To provide the definitive filter in an age of noise.

        • 4. Sync & Placement Direction:
          • We position your catalog for the high-margin world of gaming, streaming media, and digital content.
          • What we do: Metadata optimization, sync-readiness auditing, and direct-to-supervisor pitching strategies.
          • The Goal: To unlock passive revenue streams for your music.
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            • Performance Marketing Strategy: Custom-built ad funnels for festivals, artists, and e-commerce.
            • Marketing Operations & Workflow Design: Building the internal systems (Monday.com/Hubspot) that allow teams to scale.
            • GTM & Compliance Regulations: Comprehensive market entry strategy and regulatory-compliant creative rollouts.

            • Specialized Client Services:
              • Media Placement & Advertising
              • Audio Recording, Mixing & Mastering
              • Video Recording & Editing
              • Promotions
              • Photography
              • Branding, Digital/Retail Visual Merchandising
              • Brand Activations and Partnerships
              • Corporate & Private Events
              • Audio/Visual Services

            • Artist/Talent & Event Management:
              • A&R
              • Marketing & Promotions
              • Music Videos
              • Recording, Mixing & Mastering
              • Booking
              • Music Distribution
              • Concerts & Festivals
              • Audio/Visual
            *Google Ad Search / CPC Certified
Panel 2

Brands

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Panel 3

Digital Marketing Packages

Social Media Marketing Campaign Package

The Social Media Marketing Package is perfect for businesses looking to engage with their customers and grow their brand on social media.
The package covers all the basics and more, from creating accounts on all the major social media platforms to designing engaging content and running targeted campaigns. With the package, you’ll be able to reach more customers, drive more sales, and build a stronger online presence for your business.
We’ll also provide detailed analytics and reporting to help you measure and track your success. Whether you’re just getting started or you’re a seasoned social media marketer, the package can help you take your business to the next level.

Digital Marketing Campaign Package

Search Engine Marketing Campaign Package

The SEM services package provides an effective way to increase your online visibility and reach your target audience. Our team of SEM experts will develop a customized strategy that will help you get the most out of your online marketing efforts. Services include keyword research, content optimization, link building, and analytics tracking, all designed to get you the best results. We will work closely with you to design a plan that meets your goals and helps you reach your target audience faster. Let us help you maximize your online presence and get the most out of your search engine marketing campaign.

SEM Campaign Package

Graphic Design Services

Graphic Design Services

Rates 

Brand Strategy & Activation – Market Entry Sprint

Best for & CPG brands, specifically within regulated industries, scaling into new territories (NJ, FL, PA).

What You Get:

  • Localized GTM Roadmap: A 30-day market penetration strategy based on the framework that moved other brands to a Top 5 brand.
  • Compliance-Ready Creative Audit: Build out creative toolkits along with a comprehensive review of your digital and physical assets to ensure 100% adherence to state regulations.
  • Retail Activation Kit: Proven retail training modules, experiential marketing plan, visual merchandising standards, and a CRM-integrated promotional calendar.
  • Strategic Partnerships: Framework for cultivating high-ROI relationships with key dispensary accounts and distributors.
Target Result: Rapid market leadership and sustained double-digit sales growth.

Operational Efficiency Audit

Best for agencies and creative teams looking to eliminate bottlenecks.

What You Get:

  • Custom Workflow Architecture: Full setup/optimization of Monday.com or HubSpot, tailored to your team’s specific creative volume.
  • Standardized Intake System: Implementation of comprehensive creative briefs designed to reduce project delays by 30%.
  • Agile Resource Allocation: A dashboard-driven system to manage designers and freelancers.
  • The “Rush” Playbook: SOPs for high-priority 2-hour turnarounds without compromising brand quality.
Target Result: 30% reduction in delays and enhanced team accountability.

Performance Marketing and Paid Media Strategy

Best for festival promoters, tours, D2C Brands, and high-capacity live entertainment.

What You Get:

  • Full-Funnel Paid Media Execution: Ad management across Meta, Google Search, X, and Snapchat with budgets up to $500k.
  • Conversion-First Strategy: Implementation based on the framework that delivered 12X ROAS for a 40k+ capacity music festival.
  • CPA Shield: Daily monitoring and optimization to keep customer acquisition costs low.
  • Creative Feedback Loop: Data-driven guidance for your design team to create high-converting ad assets.
Target Result: Maximized ROAS, CPA below 9%. and a sold-out ticket map.

Contact Us for Rates 

Panel 4

Solutions

I. Pulse & Vision (Market Intelligence & Growth)

  • Trend Forecasting: Using AI and cultural data to identify emerging sounds and market shifts before they go mainstream.
  • Strategic Growth Architecture: Moving beyond standard SEO and Social Media to build a digital ecosystem that captures and keeps attention.
  • Audience Discovery: Deep-dive data analysis to find exactly where your “high-grade” fans live.

II. Roots & Culture (The Canna-Music Ecosystem)

  • Crossover Strategy: Expert consulting on how to bridge the gap between music production and the regualted industry authentically.
  • Creative Direction: High-impact visual and conceptual storytelling that honors the “Purp” legacy while looking toward 2026.
  • Niche Positioning: Crafting a brand voice that resonates with the underground while remaining professional enough for corporate partnerships.

III. Platform & Execution (The Engine)

  • High-Impact Curation: Placement and promotion within the PVRP ecosystem (Blog, Playlists, Social Channels).
  • E-Commerce Integration: Leveraging the PVRP Shop infrastructure for limited drops, merch strategy, and physical touchpoints.
  • The Bridge: Connecting independent artists with the tech tools (Web3, AI, Distribution) needed to remain sovereign.

TARGETED MEDIA

With innovative targeting technology, we help you reach new customers,
where and when you want, across multiple device sizes, with little-to-no waste!
  • BEHAVIORAL TARGETING
  • GEO / DEMO TARGETING
  • RE-TARGETING
  • SOCIAL TARGETING
  • LOOK-A-LIKE TARGETING
  • SOCIAL RE-TARGETING

Did you know you could…

Target an ad onto mobile devices within 2 miles of any address? Maybe your business address… or your competitor’s

Target an ad to specific devices in specific homes in any city. Offers the benefits of direct mail, but much more effective… and accountable.

Serve your ad as a “Suggested Post” on Facebook, only to people who have searched Google for keywords that relate to your business?

Audience Modeling

Track visitors to your website, gather behavioral data on them, then identify more people like them in your area… and serve ads directly to these potential customers?

After identifying a need, we can help develop a custom target strategy for you!


SOCIAL ENGAGEMENT

Using a combination of “owned” and “paid” social campaign elements, we help you engage more of the people who are likely to do business with you!

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Owned Social

Allows us to leverage an existing Social Media footprint weaving your brand into our custom content.

Paid Sponsorship
Client supporting our brand’s social content
Custom Content
A specific social media call-to-action that incentivizes the audience to provide information in return for some value; using Like, Comment and Share to drive engagement.
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Paid Social

Whether you need custom audience targets across key Social Media platforms, custom content creation or even targeted boosts, we’ve got the team to help!

Facebook News Feed / Right Rail
Instagram / Twitter / YouTube
Post Boosting

VIDEO

From targeted pre-roll to native, expandable to custom projects…
we help you develop, produce and deliver your message.
  • In-Banner Rich Media
  • Video Interstitial